SproutVideo
I create and maintain all visual design across marketing, product, and brand touchpoints for a bootstrapped B2B SaaS video hosting company.
Over the past 6+ years, I’ve evolved the brand identity from an early-stage, consumer-friendly aesthetic to enterprise-appropriate positioning, implementing changes incrementally across the marketing site, social media, blog content, and customer communications.
Key projects include redesigning the marketing site’s visual styling to improve enterprise credibility, producing the homepage hero video in After Effects, and establishing scalable design systems for ongoing content production.
I manage a comprehensive design system spanning UI design (Figma), motion graphics (After Effects), marketing collateral (Illustrator), and publication layouts (InDesign).
This includes developing cohesive visual language for blog headers, email campaigns, social media graphics, and paid advertising (Reddit, Google Ads) that strengthens brand recognition and supports content storytelling.